Book Buzz Blog

tag:blogger.com,1999:blog-110781862011-04-21T16:07:09.940-05:00Book Buzz BlogBook Buzz Blog is a collection of book marketing and promotion articles and resources for authors who want to buzz their book (make it more visible and sell more books).Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comBlogger201100tag:blogger.com,1999:blog-11078186.post-54891970908674689362007-04-26T12:20:00.002-05:002008-11-21T11:16:18.974-06:00Use Backlinks to Improve Your Search Engine Rank

Dear Authors,May I share a little tip with you? I just finished reading an article about back-linking, a technique for improving your search engine ranking. This involves an author (that’s you) writing articles (about anything) which include a link (see below for how to create the link) to your website (preferrably your home page), then submitting the articles to other websites (any that publish

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1130001526458226912005-10-22T13:00:00.001-05:002008-11-21T11:13:38.816-06:00Interesting Publishing Statistics

Dear Authors,After a long break in posting new blogs, I'm back with some interesting book publishing statistics. This data provides a window into the size and workings of the U.S. book publishing industry. It also reveals the challenges and opportunities faced by emerging authors and publishers. This information will give you a realistic perspective on publishing. I hope it will also encourage

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1111258361482219192005-03-19T12:00:00.003-06:002008-11-21T11:43:48.859-06:00What Kind of Writer Are You?

Dear Authors,Do you know what kind of writer you are? In asking that question, I'm not referring to how good a writer you are, nor what you write about. I'm referring to where you're coming from as a writer. Are you:A full-time minister who writes part-time?A full-time writer who ministers full-time through their writing?A Christian who works in a secular job and writes part-time as a ministry?A

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110049424351990012005-03-05T10:59:00.001-06:002008-11-21T11:18:54.265-06:00Marketing Misconceptions

Dear Authors,In talking with authors about book marketing and promotion, I've become aware of many misconceptions authors have about the subject. For example, authors often think their biggest priority is getting their book into the bookstores. While it certainly will make you feel good to see your book on the shelf, it may not be the most profitable accomplishment. Let's do the math:Let's say

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109377035329049462005-02-25T12:00:00.001-06:002008-11-21T11:19:41.748-06:00Do You Blog?

Dear Authors,Welcome to Book Buzz Blog #24. This is the first Book Buzz that is being published online as a blog. (Previous BB's have been added to the BBB Archives to make them easily accessible to you.) The previous Book Buzz numbering scheme has been maintained for convenience in finding topics. Now that the housekeeping is out of the way, on to our subject...DADDY, WHAT'S A BLOG?Four weeks

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110041622693957982004-12-11T12:00:00.002-06:002008-11-21T11:29:01.776-06:00Top Ten Author Questions

Dear Authors,Throughout the year we get lots of questions from our authors. I thought it might be interesting and helpful to share the top 10 questions we receive and the answers—as I see them.TOP 10 AUTHOR QUESTIONS FOR 2004NUMBER 10 Where do you learn about book marketing strategies?Several sources: Our reps in the field, marketing books, articles and e-zines, tapes and teleseminars, and our

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110039835886376962004-11-20T12:00:00.001-06:002008-11-21T11:27:08.665-06:00Virtual Book Tours by Phone

Dear Authors,In this issue of BOOK BUZZ! I'll tell you how to conduct a "virtual book tour" from the comfort of your home or office. For most authors, going on the road to do a book tour is just too expensive and time consuming. But there is another way to promote your book that's almost as effective. Many authors also don't have the connections or time to do speaking engagements in churches. A

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110038179420989072004-10-23T12:00:00.001-05:002008-11-21T11:28:09.291-06:00More Online Resources

Dear Authors,In this issue of BOOK BUZZ! I will share some additional tools to help you sell your books online with your own website. ACCEPT ONLINE PAYMENTS WITH PAYPALOne of our authors asked about the pros and cons of getting a merchant account and credit card terminal to be able to process book orders via credit cards. Here's my answer:1. A serious author should be able to take credit card

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110036748185667102004-10-16T12:00:00.001-05:002008-11-21T11:30:59.980-06:00Get on the Air!

Dear Authors,This issue of BOOK BUZZ! will share tips for getting interviewed on the air from three different interview experts. See if you can identify the common thread:A TIP FROM JOAN STEWART, THE PUBLICITY HOUNDIn an interview with Joan Stewart, Alex Carroll shared that if you want to get onto radio talk shows, the host or producer probably won't book you for an interview unless you can do

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1110033857832851982004-10-02T12:00:00.001-05:002008-11-21T11:31:58.787-06:00All About Amazon

Dear Authors,This issue of BOOK BUZZ! will tell you everything you always wanted to know about selling your book at Amazon.com (well, at least everthing I know about Amazon). THREE WAYS TO SELL AT AMAZONAmazon offers authors and publishers three different ways to sell their books:1. AMAZON ADVANTAGE: With this program, you pay a $29.95 annual fee to be a member; you ship a few books to Amazon to

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109371132160587582004-09-25T12:00:00.001-05:002008-11-21T11:32:55.835-06:00Gurus You Need to Know

Dear Authors,This issue of BOOK BUZZ! will introduce you to some of the book marketing gurus that I glean from on a regular basis. I'm including a sample from each and a link to subscribe to their free ezines, below. I actually get dozens of these ezines. The ones I share below are among the best of them. These excerpts also have some very good book promotion info you'll want to read.JOE

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109369837856007642004-09-03T12:00:00.001-05:002008-11-21T11:33:53.303-06:00Smugmug—Hosted Images

Dear Authors,This BOOK BUZZ! will be short but sweet. It's to let you know about a service we are providing for our Evergreen Press, Gazelle Press, and Axiom Press authors that will be a useful resource in promoting your book(s). The service is available at a website called Smugmug.We have set up several image galleries at Smugmug:1. Evergreen Press covers2. Gazelle Press covers3. Axiom Press

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109368951460055082004-07-31T12:00:00.002-05:002008-11-21T11:45:07.719-06:00The Big Picture

Dear Authors,In this issue of BOOK BUZZ! I'd like to talk about staying on track with the big picture of book promotion. It's easy to get sidetracked into one way of promoting your books--staying in your comfort zone. Earlier BOOK BUZZ! e-zines have addressed various ways to promote your book. In this issue I want to list the four major strategies and sub-strategies for promoting your book. I've

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109367049726007352004-06-12T12:00:00.001-05:002008-11-21T11:35:42.868-06:00Speaking Fees

Dear Authors,I previously sent a poll to our authors requesting help in advising a fellow author about how to charge for speaking engagements. I was somewhat overwhelmed by the response I received! It was one of the largest responses to any of my communications.The responses were so diverse and comprehensive that I decided to do a whole BOOK BUZZ! on the subject. After reviewing the various

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109366015193588932004-05-15T12:00:00.001-05:002008-11-21T11:36:22.811-06:00Getting Book Endorsements

Dear Authors,In this issue of BOOK BUZZ! I'll talk about how to get and benefit from testimonials and endorsements for your book. This is important whether your book has already been published or not. Third party validation is one of the most powerful tools for buzzing your book!WHY YOU ABSOLUTELY HAVE TO GET T&E'ST&E's (Testimonials & Endorsements) are an essential part of an author's book

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109363128326594792004-04-17T12:00:00.001-05:002008-11-21T11:41:36.636-06:00Publish Your Own E-Letter

Dear Authors,This issue I'm going to talk about the importance of publishing your own e-letter (or if it's more elaborate: e-zine). I'll show you what the basic elements are, how to come up with content, how to promote it, and how to benefit from it.WHY YOU NEED TO PUBLISH YOUR OWN E-LETTERThere are many reasons for an author to publish their own e-letter or e-zine. None of them have to do with

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109361784578217252004-04-10T12:00:00.001-05:002008-11-21T11:42:19.108-06:00"Push/Pull" Book Marketing

Dear Authors,We're back with another edition of BOOK BUZZ! to help you sell more books and touch more lives. The previous two BOOK BUZZ! issues focused on a particular theme. This one will discuss various topics that will be of interest to you--I guarantee it!"PUSH/PULL" BOOK MARKETINGWhat is "Push/Pull" Book Marketing you ask? This phrase has to do with two important activities in marketing

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109360467113999462004-02-21T12:00:00.002-06:002008-11-21T11:47:29.493-06:00Better Radio Interviews

Dear Authors,I'm back with another edition of BOOK BUZZ! This time we are going to focus on the subject of radio interviews. Radio interviews are a great way to 1) connect with your audience in an interactive way, 2) sell your book, and 3) build your "name awareness" with listening audiences around the country.I'll show you how to prepare, pitch, and present your message to the good folks in

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109358578886247602004-02-07T12:00:00.001-06:002008-11-21T11:39:45.587-06:00Author Speaking Engagements

Dear Authors,Welcome to our second issue of BOOK BUZZ! As promised, I'm going to discuss the subject of author speaking engagements in some detail. In the next few minutes you'll learn strategies, tips, and insider secrets for buzzing (promoting) your book(s) through speaking.We always welcome your questions. Some will be answered online. Others will be answered personally--whichever is most

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.comtag:blogger.com,1999:blog-11078186.post-1109352014814956332004-01-31T14:00:00.001-06:002008-11-21T11:38:45.676-06:00Balancing Priorities

Dear Authors,Welcome to our first issue of BOOK BUZZ! In the next few minutes you'll learn strategies, tips, and insider secrets for buzzing (promoting) your book(s). We always welcome your questions. Some will be answered online. Others will be answered personally--whichever is most appropriate. We also welcome your suggestions and tips on what works for you--to pass along to the other

Brian Banashakhttp://www.blogger.com/profile/05471746834773227956noreply@blogger.com